FIFTY FOUR DEGREES | 3 Building barriers, opening doors With economic and political migration high on the agenda acrossmuch of Europe, Dr Emre Tarimexamines the key issue of howmigrants integrate into the labourmarket. 34 In this issue... 30 Fumbling the ball on racial equality Professors Rob Simmons and Dave Berri and Dr Alex Farnell examine a history of racial inequality when it comes to being a leader in America’s Game. Support in a Time of Crisis Dr Ruilin Zhu looks at how official government social media accounts play in role in providing valuable emotional support. 42 The right thing, in the right place, for the right reasons Dr Radka Newton explains how businesses and students can build a greater appreciation of their locality into their actions. The emotional impact of climate change Dr Nadine Andrews finds that Climate Assembly members actually have heightened optimism about the climate crisis. 6 The call for SMEs to be sustainable Claire Benson, Founder andCo-Director of SDGChangemakers and a LUMS Entrepreneur inResidence, offers a compelling business case for SMEs to adopt sustainable businessmodels. 14 Time toplay thegame Dr Hina Khan’s research reveals strategies advertisers can apply to in-game adverts in order to gain the best results, and keep players coming back formore. 26 Working towards a better future Professor KatyMasonhighlights the importanceofworking together toproduce research thatmakesa positive impact. Under newManagement Dr Mykola Babiak investigates whether crypto fundmanagers areworth the money to ensure positive returns. 38 A better workplace for everyone TheWorkFoundation’sHeatherTaylor explainshowdisabledpeoplecanbetter benefit fromchanges topractice that presentmanyopportunities. Developing a circularwater economy Dr Joanne Larty shows how the RECIRCULATE project has brought together scientists from across partners institutions in Africa to put their work to practical use in solving circular water challenges. 18 50 22 Come over to the Dark Side Dr Beatriz Rodriguez Garcia examines dark tourism sites – where tourists visit places linked with death, trauma or disaster. 10 46
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