3 Leading people: lessons from Ukraine’s President Why do people follow certain leaders? When the United States of America offered to evacuate President Zelensky, his response was: “I need ammunition, not a ride.” This article by Forbes looks at what it is about this 44-year-old politician that makes his fellow Ukrainians follow him into war and sing his praises. Some of his key attributes, which each of us can apply to our own situations, include authenticity, simple language and relatability. Find out more about these attributes and why people follow certain leaders Leading business: doing good isn’t just about altruism Amid the horror of war, we’ve seen amazing acts of kindness towards the people of Ukraine, and in this article we learn about a five-step model of why “doing good isn’t just about altruism. It’s how companies create value,” with a new business ethos called “brand citizenship”. Brand citizenship isn’t about a company sacrificing to better the world. It’s a model that integrates “doing good” activities with brand development to strengthen reputation and loyalty. Market impact of Ukraine conflict After a long period of geopolitical tension, Russia launched it’s invasion of Ukraine on Thursday 24 February. But earlier that month, with the war clouds still only looming, Rabobank published a report looking at “How we would pay for the war,” comparing three possible scenarios. Leading yourself: leading is tough right now, but you’ve got this The last few years have not been easy on leaders, but according to Harry Kraemer, American business executive, leadership author, and professor, good leadership looks a lot like it did pre-pandemic, and pre-war. “The requirements to be a leader have always remained pretty constant. It’s leading yourself, leading others, communicating like crazy, listening carefully, demonstrating you care.” Find out why self-reflection is even more critical during a crisis What activities can you implement to strengthen your business? Three months on, let’s see how it is playing out both internationally, with these perceptions from Rabobank,and closer to home, with these insights from AHDB’s analysts.
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