17 Strategic Priorities Build a healthy, capable and engaged workforce where employees feel valued, supported and able to contribute to a resilient and agile organisation. Our people Streamline abortion and reproductive healthcare services and deliver pioneering digital services, improving patient access, and delivering better patient-centred care, standards and outcomes. Our care Lead in reproductive health and rights advocacy – speaking up for our patients and staff, pushing for legal and regulatory reforms, addressing systemic barriers faced by our patients and working with partners to broaden our reach beyond abortion care. Our voice 1 2 3 • STRATEGIC WORKFORCE PLANNING: Lead, support and deliver forward-thinking workforce planning, enabling BPAS to make the best use of people and skills� • HIGH-PERFORMING, SKILLED ORGANISATION: Provide a refreshed performance management framework that sets clear, fair expectations and where data and metrics contribute to inform decisions • COMPASSIONATE, INCLUSIVE & RESPONSIBLE LEADERSHIP: Develop visible, capable, positive, confident and responsible leaders who embody BPAS values and culture, promote equity and role model behaviours� • DEVELOP & EMBED VALUES-BASED CULTURE: People are proud to work and belong at BPAS, and feel valued, supported, rewarded and recognised and able to collaborate and contribute to the success of the organisation • DELIVER OUTSTANDING CARE: Implement improvement programmes in those clinics not currently rated by our regulators as good or outstanding, embedding continuous improvement framework across all our services • ENHANCING AND STREAMLINING OUR PATIENT PATHWAYS : Innovate and improve the patient pathway and experience at BPAS, ensuring simple, consistent and easy to navigate services and enabling our staff to deliver the right care at the right time • TAILORING SERVICES TO INDIVIDUAL NEEDS: Design and deliver a responsive, enhanced timely service for those patients with more complex needs and barriers, avoiding adverse outcomes • GIVING TRUE CHOICE TO WOMEN IN THEIR CARE: Alongside our range of access points, we will explore a digital end-to-end pathway using technology to support patients self-managing at home • ADVOCATE FOR KEY ABORTION LAW REFORMS: Working with partners to ensure women are removed from the criminal law on abortion, and the Abortion Act 1967 is reformed • DEVELOP AND IMPLEMENT A FUNDRAISING STRATEGY: Securing resources for advocacy campaigns, patient care programs, and research, ensuring long-term impact and expanded reach • EXTEND THE REACH OF OUR VOICE: Build on the strengths of the BPAS brand and reach to advocate for wider changes in the delivery of Sexual Reproductive Health, particularly contraception access and equity • IMPROVE THE SUSTAINABILITY OF ABORTION SERVICES: Working with system partners and NHSE to capacity-build the skills needed within the sector including the delivery of post 24-week abortion care in line with the law
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