Bikeability Trust Annual Review 2019

Promotion and Communications This year was our second National Bikeability Awards, held during the annual Bikeability training conference in Hereford, and hosted by Norman Baker MP. The primary aim of the Awards Programme is to reward and promote the good work that the Bikeability industry and partners are doing. Secondary aims include collecting a series of ‘case studies’ that can be used both to showcase Bikeability to external audiences, but also provide examples of best-practice for peer-to- peer learning within the industry. The nominations were assessed by a panel of independent, expert judges against a set of criteria for each award category. The short-listed candidates were invited to attend the Awards Ceremony at which the winners and runners up were announced and presented with their awards. We were delighted that Marcelle Rollings was able to attend for a second year, and present the Trainee of the Year Award which is dedicated to her late husband, Pete Rollings. This year our main achievements have been: • Renewing the main Bikeability website , with content targeted at supporting families to continue cycling post Bikeability. The website has a new ‘look and feel’ with a dedicated Cycle More section containing case studies, information, signposting to other cycling opportunities • Increasing our internal and external social media profiles • Establishing a Bikeability Club for families with competitions, special offers, a dedicated newsletter, hints and tips (now got over 4,000 members) • Running a national summer campaign in 2019 - Our Bikes, Our Adventure (and associated materials including a series of videos, a survey, targeted social media activity to boost our public platforms) • Developing a comprehensive photo library • Working in partnership with our Promotion and Communications Advisory Group • Establishing partnerships with key stakeholders, including working with Sustrans on a joint promotional campaign for Bike to School Week. • Running a successful national training conference with over 250 delegates National Bikeability Awards The results for the 5 award categories were: Instructor of the Year Winner: Chris Lee (Outspoken Training) Runner up: David Goodworth (Avanti Cycling) Provider of the Year Winner: Cycle Confident Runner up: Go Velo Grant Recipient of the Year Winner: Cambridgeshire County Council Runner up: Devon County Council School Employee /Governor of the Year Winner: Carol Atkinson (Manor Road Primary School, Chorley) Runner up: Ramona Toreki (Michael Tippett Secondary School, London) Trainee of the Year (Pete Rollings Award) Presented by Marcelle Rollings Winner: Ruth Hodgson Runner up: Conall Riley Ruth Hodgson has Downs Syndrome. She was awarded Trainee of the Year in 2019. Her mum said “Yesterday I was an immensely proud and very emotional mum. You and your team went out of your way to support Ruth through her year 6 Bikeability in October last year. The boost in confidence that it gave her was huge. Since then she has practiced once a week and yesterday was the first time she cycled all the way to school and back (over a mile). It is such an achievement for her and such a wonderful life skill. You have played a part in opening up her freedom and independence. Thank you so much.” 13 www.bikeability.org.uk