WHERE NEXT FOR YOUR BRAND?
WE BELIEVE EVERY BRAND HAS THE POTENTIAL TO BE...
A BRAND OF THE FUTURE
COMMERCIAL CREATIVE We transform brands for the future by combining
/ INSIGHT / STRATEGY / INNOVATION / BRAND DESIGN / BRAND DUE DILIGENCE
WE WORK AS A MULTIDISCIPLINED STUDIO OF... RESEARCHERS / STRATEGISTS / DESIGNERS INNOVATORS / ANALYSTS / STORYTELLERS
WINDSOR / AMSTERDAM / LONDON 65 PEOPLE
DESIGN THINKING FOR INNOVATION Brand Potential is a key insight partner for Unilever's Consumer Technical Insight team, working across Deodorants, Skincare and Laundry. We are exploring, testing and optimising new formulations and formats, including opportunities for Inclusive Design. Insight / Design Thinking / Innovation / Visual Concepts / Consumer Strategy
Brand Potential have an ongoing global innovation partnership with Twinings, supporting them on their journey to re-frame their business from black tea to natural health and wellness. CREATING A GLOBAL INNOVATION CULTURE & CAPABILITY Innovation Strategy / Capability & Training / Global Innovation Platforms / Inspiration & Ideation
CREATIVE & STRATEGIC PARTNERSHIP TO BUILD A POWERFUL RETAIL BRAND A match made in retail heaven. Brand Potential are proud to be long-term creative partners to Albert Heijn - one of the most successful retailer brands in the Netherlands. Design / Innovation / Brand Building / Strategy / Brand Positioning
TRANSFORMING A REGIONAL RETAILER INTO AN ONLINE BRAND Following private equity investment, this regional pet care retailer had the opportunity to transform its business for the future. We developed consumer segmentation, a new name, identity, brand world, creative guidelines and the initial launch campaign. Insight / Brand Positioning / Brand Identity / Brand Design / Creative Guidelines / Launch Campaign
NEW DIRECTION TO REINVIGORATE A VITAMIN BRAND We partnered with Bayer Consumer Health to bring consumer insight, a clear brand story and design thinking to the renovation of their previously under-invested Sanatogen vitamin brand. Consumer Insight / Brand Strategy / Positioning / Packaging Design / Communications / Brand World / E-Comm design / Branding
GETTING UP CLOSE & PERSONAL We are long-term insight and brand transformation partners for J&J’s Consumer Health business, understanding the needs of future generations and the future of health and beauty. Insight / Innovation / Creative Strategy / Positioning / Naming / Brand Architecture / Brand Design / Design Direction
FROM FUNCTIONAL TO CREATIVE In a crowded market, we helped PPG to reorganise their portfolio. Based on different need states, we created clear propositions to speak to different consumers. We not only redesigned each proposition but also created a new packaging system and architecture. Packaging Design / Brand Design / Point of Sale
BUILDING VISIBLY BETTER BRANDS FOR VISIBLY BETTER PET FOOD Brand Potential are working with private-equity owned MPM to position their two premium pet food brands, Encore and Applaws, for global growth. Insight / Innovation / Due Diligence / Market Segmentation / Brand Positioning / Portfolio Strategy / Brand & Trade Story / Naming
SHOW THAT CUSTOMERS ARE PEOPLE, NOT DATA Brand Potential are helping ebay to create a more loyal and frequent customer base, demonstrating where to invest to maximise commercial return. Market Segmentation / Brand Positioning / Portfolio Strategy
关注阿姆斯特丹史基浦机 Welcome to the WeChat O cial Account of Amsterdam Airport Schiphol
DESIGNING THE FUTURE OF AIRPORT SHOPPING We partnered with Schipol Airport to design a future-proof shopping experience for consumers - an experience that feels familiar, yet unique. Repositioning / Creative Strategy / Visual Identity / Comms
UNLOCKING THE FUTURE, ONE CUP AT A TIME We are long-term insight and strategy partners with Costa helping them grow their in-home and out-of-home platforms across Insight & Analytics / Innovation / Strategy / Brand Planning / Creative
BRAND GUARDIANSHIP TO STAY IN FRONT Brand Potential is the strategic brand, insight & design partner to the Mars Horse care division, ensuring that brands like Spillers stay ahead of the competition. Insight / Naming / Design / Innovation
NEW IDEAS, NEW MARKETS Creative and consumer-fed innovation to help Heineken develop new brands, and stretch existing brands into new markets. Innovation / Concepts / Design / Futures & Semiotics
WHERE COMMERCIAL & CREATIVE MEET TO TRANSFORM BRANDS FOR THE FUTURE
Insight - to fuel the future Strategy - to define your brand direction Innovation - to stay ahead Brand Design - to bring to life what’s next Brand Due Diligence - to invest with confidence
For more information contact us: potential@brandpotential.com WINDSOR Number One, 1 High St, Windsor SL4 1LD +44 (0)1753 422944 LONDON 12 Macklin St London WC2B 5NF AMSTERDAM Johan van Hasseltweg 27 1021 KN Amsterdam +31 85 018 4600 brandpotential.com 2023
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