WHERE NEXT FOR YOUR BRAND?
WE BELIEVE EVERY BRAND HAS THE POTENTIAL TO BE_
A BRAND OF THE FUTURE
COMMERCIAL & CREATIVE THINKING_ We transform brands for the future by combining_
/ INSIGHT / STRATEGY / INNOVATION / BRAND DESIGN / BRAND DUE DILIGENCE To fuel the future To define brand direction To stay ahead To bring to life what’s next To invest with confidence
Researchers / Analysts / Strategists Innovators / Designers / Storytellers WE WORK AS MULTIDISCIPLINED TEAMS
70PEOPLE at our studios in_ Windsor Amsterdam London
Incubator Hub Online ideation The Fringe Insider info Pipeline Builder Keep innovation flowing INNOVATION STRATEGY / CAPABILITY & TRAINING / GLOBAL INNOVATION PLATFORMS / INSPIRATION & IDEATION BREWING A GLOBAL INNOVATION CULTURE & CAPABILITY We are global innovation partners with Twinings, supporting them on their journey to re-frame their business from black tea to natural health and wellness.
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丹史基浦机 Official Account hiphol REPOSITIONING / CREATIVE STRATEGY / VISUAL IDENTITY / COMMS DESIGNING THE FUTURE OF AIRPORT SHOPPING We partnered with Schipol Airport to design a future-proof shopping experience for consumers. An experience that feels familiar, yet unique.
Creative Communities Consumer collaboration Livesense Digital mobile ethnography The Fringe Insider info INSIGHT & ANALYTICS / INNOVATION / STRATEGY / BRAND PLANNING UNLOCKING THE FUTURE IN & OUT OF HOME We are long-term insight and strategy partners with Costa helping them grow across Europe. Culture Codes Sparks of inspiration
We are known for the quality of our products, people and service pr udly Rooted in our swiss heritage and with a desire to deliver quality in all areas of our business, we don’t settle for just high quality products, we strive to excel in our relationships and ethos too.
INSIGHT / STRATEGY / BRAND STORY / BRAND WORLD / PACKAGING DESIGN TELLING A STORY OF PURPOSE & PACE Acino Pharmaceutical combines Swiss precision, quality and purpose, with the pace of private equity ownership and a focus on emerging markets. It's a story that we helped them to refine and express through their communications and all touchpoints - corporate, customer, packaging and internal.
Brand Potential are brand, insight & design partners to the Mars Horse care division, ensuring that brands like Spillers stay ahead of the competition. STEERING THE BRAND TO STAY IN FRONT Creative Communities Consumer collaboration Livesense Digital mobile ethnography INSIGHT / NAMING / STRATEGY / PACKAGING DESIGN / INNOVATION
the energy hub forward together INSTALLERS HOMEOWNERS DEVELOPERS HOUSING ASSOCIATIONS BLOGS MAKE AN ENQUIRY Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis. find out more chat to us chat to us forward together view our renewable energy options online or in-store eecityplumbing.co.uk biomass boilers view our renewable energy options online or in-store
SHOWCASING THE FUTURE OF ENERGY EFFICIENCY INSIGHT / STRATEGY / POSITIONING / BRAND DESIGN & GUIDELINES The renewables category is on the cusp of change, yet lacking a clear category leader. We helped the Energy Efficiency team at City Plumbing to craft their brand positioning, and design a Centre of Excellence to educate and inspire customers and partners.
Creative Communities Consumer collaboration Livesense Digital mobile ethnography UNDERSTANDING CONSUMER BEHAVIOUR IN HEALTH & BEAUTY INSIGHT / STRATEGY / INNOVATION / POSITIONING / NAMING / BRAND ARCHITECTURE / PACKAGING DESIGN We are long-term insight and brand transformation partners for J&J’s Consumer Health business.
DESIGNING AN EYE-CATCHING VISION STRATEGY / BRAND DESIGN / INVESTMENT CONSULTANCY Merlei is a new breed of brand seeking to redefine the eyewear category with a fully sustainable product portfolio aimed at the Gen Z consumer. We helped them define their brand story, creative vision and investment prospectus for pre-seed funding round.
UNDERSTANDING PEOPLE & HUMANISING FINANCIAL SERVICES CONSUMER INSIGHT / STRATEGY We are helping to put real human behaviour and motivations at the heart of change and strategic action, across both the general insurance and life sides of the Aviva business. The Fringe Insider info
Creative Communities Consumer collaboration The Fringe Insider info INNOVATION / CONCEPTS / DESIGN / FUTURE & SEMIOTICS CREATING NEW IDEAS, ENTERING NEW MARKETS Creative and consumer-led innovation to help Heineken develop new brands, and stretch existing brands into new markets.
PARTNERING TO BUILD A POWERFUL RETAILER BRAND DESIGN / INNOVATION / BRAND BUILDING / STRATEGY / BRAND POSITIONING A match made in retail heaven. Brand Potential are proud to be long-term creative partners to Albert Heijn - one of the most successful retailer brands in the Netherlands.
Livesense Digital mobile ethnography Proposition Lab Make ideas work DESIGNING A NEW LEASE OF LIFE INSIGHT / POSITIONING / BRAND WORLD / COMMS / PACKAGING DESIGN / E-COMM DESIGN We partnered with Bayer Consumer Health to bring consumer insight, a clear brand story and design thinking to the renovation of their previously under-invested Sanatogen vitamin brand.
UNILEVER Creative Communities Consumer collaboration Livesense Digital mobile ethnography Proposition Lab Make ideas work INSIGHT / DESIGN THINKING / INNOVATION / STRATEGY DESIGN THINKING FOR INNOVATION Brand Potential is a key insight partner for Unilever’s consumer technical insight team, working across deodorants, skincare and laundry. We are exploring, testing and optimising new formulations and formats, including opportunities for inclusive design.
REIMAGINING THE WORLD OF SWEETS Look-O-Look is a well known candy brand from Perfetti VanMelle. We helped them by redefining their brand positioning, to maintain relevant whilst challenged by rapidly changing consumer attitudes towards sweets and sugar. We created a visual identity and brand narrative that taps into the inner child, consistent over all touchpoints from website to packaging design. BRAND STRATEGY / BRAND POSITIONING/ BRAND IDENTITY / PACK DESIGN
PAINTING THE BIGGER PICTURE FOR CONSUMER GROWTH PACKAGING DESIGN / BRAND DESIGN / POINTS OF SALE In a crowded market, we helped PPG to reorganise their portfolio. Based on different need states, we created clear propositions to speak to different consumers. We not only redesigned each proposition but also created a new packaging system and architecture.
OUR COMMERCIAL & CREATIVE TOOLS_
Culture codes Sparks of inspiration Online ideation Incubator hub Bright ideas Fast track innovation Livesense Digital mobile ethnography Creative Communities Consumer collaboration The Fringe Insider info Brand Sense Check Consumer & brand audit Demand Finder Where to play Future Brand Forecaster Identify & size growth scenarios INSIGHT INNOVATION STRATEGY
2023 WINDSOR Number One, 1 High St, Windsor SL4 1LD +44 (0)1753 422944 LONDON 12 Macklin St London WC2B 5NF AMSTERDAM Johan van Hasseltweg 27 1021 KN Amsterdam +31 85 018 4600 brandpotential.com We’d love to hear from you: potential@brandpotential.com
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