Brand Potential Brand Book 2023

UNILEVER Creative Communities Consumer collaboration Livesense Digital mobile ethnography Proposition Lab Make ideas work INSIGHT / DESIGN THINKING / INNOVATION / STRATEGY DESIGN THINKING FOR INNOVATION Brand Potential is a key insight partner for Unilever’s consumer technical insight team, working across deodorants, skincare and laundry. We are exploring, testing and optimising new formulations and formats, including opportunities for inclusive design.

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