REIMAGINING THE WORLD OF SWEETS Look-O-Look is a well known candy brand from Perfetti VanMelle. We helped them by redefining their brand positioning, to maintain relevant whilst challenged by rapidly changing consumer attitudes towards sweets and sugar. We created a visual identity and brand narrative that taps into the inner child, consistent over all touchpoints from website to packaging design. BRAND STRATEGY / BRAND POSITIONING/ BRAND IDENTITY / PACK DESIGN
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