CAMPAIGNS FOR CHANGE As our partnership has grown, we’ve developed campaigns to address different issues around breast cancer and inspire people to check their breasts. Your commitment to raising money with your fantastic products while telling the stories of people affected by breast cancer has stayed strong. Here are just a few of the campaigns we’ve worked on together which have had a transformative effect on so many. You are not defined by your hair (2016) For many women, losing their hair during breast cancer treatment can be devastating. But despite being one of the most well-known side effects of chemotherapy, there is little guidance available for women adjusting to losing their hair, eyebrows and eyelashes. As a leader in the hair care space, you challenged convention and industry stereotypes with 2016’s campaign: “you are not defined by your hair”. You harnessed your beauty expertise and worked with medical professionals to create online resources offering advice for women recovering from treatmentrelated hair loss. These videos covered topics like “wig hacks”, drawing on brows and styling a headscarf. My tattoo. My story. (2019) We launched “My tattoo. My story.” in 2019 with mastectomy tattoo artist David Allen, and Grace Lombardo, who worked with David following her own breast cancer treatment. Together, we celebrated the significance of tattoos as a powerful statement of self-love and returned confidence. David’s iconic artwork also adorned the “ink on pink” collection. “The connection with ghd and this partnership makes sense. When I work with my clients, it takes time, we build back their confidence together, much like that time you spend with your hairstylist.“ – David Allen, mastectomy tattoo artist 10 | 20 years of partnership with ghd
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