12 | 20 years of partnership with ghd Take Control Now (2020-2023) The importance of knowing the signs and symptoms of breast cancer Every year, around 11,585 people die from breast cancer – that’s one person every 45 minutes. But the earlier breast cancer is detected, the higher the chance of treating it successfully. Our research suggests that 2 in 5 women don’t check their breasts regularly. If we are to save more lives, we must make sure people know the early signs and symptoms of breast cancer. Your understanding and commitment to this urgent need led to the development of “Take Control Now” - a unique campaign celebrating women and the importance of self-checking. Here are the highlights from our recent Take Control Now campaigns. 2020 Our research showed that 90% of women aged 18 to 35 only check their breasts a few times per year, or less. Yet 120,000 people under 35 are diagnosed with breast cancer each year worldwide. Together, we wondered how to address this. With 83% of women in the UK using a hair styler at least once a month, you saw an opportunity to make a difference. To integrate self-checking into the self-care routines of young women. As one customer put it, “Checking my boobs is never at the forefront of my mind – it only takes 5 seconds, and yet I spend an hour doing my hair and make-up in the mornings!“ 11 incredible women, diagnosed with breast cancer before turning 35, shared their stories to educate and remind others about the importance of self-checking. Your products, embossed with the words “Take Control Now”, were a powerful medium of communication for this campaign. Reminding everyone, especially younger women, to check their breasts. 2021 You partnered with 8 incredible muses for our 2021 campaign. You invited 4 young women, who had never checked their Stage 1 Stage 4 99% of women diagnosed at Stage 1 will survive for 5 or more years Only 27% of women diagnosed at Stage 4 will survive for 5 or more years
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