Breast Cancer Now’s ‘The Show’ is a fashion show unlike any other. The models who take to the catwalk are all living with or beyond breast cancer. It’s a chance to celebrate how far they’ve come. And highlight the need for further progress in breast cancer research and support. In recent years, you’ve generously supported this annual event. Not only providing expert hair styling, but also glamorous additions to our goody bags. The Show wouldn’t be the same without the ghd touch. Models tell us all the time how special you made them feel. How much of a treat the experience of being styled was. And crucially, the confidence it gave them to take on the catwalk! “I was so happy there were hair stylists who had experience with Afro hair, as this was a bit of a concern for me in the beginning. But they put me at ease.” – Adobea, model for The Show “I’d like my ghd stylist to come and live with me please. They are wizards! So incredible and so kind.” – Carly, model for The Show “They were all lovely. The hairstylist especially put me at ease and sorted my post-chemo hair out, which made me feel really confident.” – Anna, model for The Show THE SHOW 16 | 20 years of partnership with ghd LOOKING AHEAD Over 20 years, our partnership has gone from strength to strength. From our change-making campaigns to the sleek, limited-edition products that generate much needed funds each year. And if your products have led the style, colleagues at ghd have embodied the spirit of our partnership. You’ve shown generosity and dedication to the cause, whether by decorating store windows or going on sponsored walks (and sky dives!). Thank you so much to every single member of staff in the office and salons around the UK for your commitment to our mission. But even after 20 years, there’s still so much to do. We have a bold vision – that by 2050, everyone diagnosed with breast cancer will live, and be supported to live well. It won’t happen overnight. Over the next 30 years, we need to make more progress against breast cancer than ever before. In the next decade alone, the number of people who will hear the words “you have breast cancer” is predicted to rise by 13,000 a year. So as our partnership grows, we strive to reach more people with essential selfcheck messaging. Raise more funds to enable us to support people living with breast cancer and further our life-changing research. And continue working together towards our ambitious 2050 goal. THANK YOU, GHD 20 years of partnership with ghd | 17
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