Logo Usage 40mm For print the minimum size for the logo is as follows: A5 and below 40 mm A4 50 mm A3 60 mm A2 and over 70mm The logo should never be reproduced at a size less than 40mm wide. EXCLUSION ZONE The ‘exclusion zone’ is the clear space that surrounds the logo.To ensure that the logo remains clear and has impact, nothing should ever appear inside the exclusion zone.The exclusion zone around each side of the logo should be equal to 50% of the vertical height of the shield. LOGO PROPORTIONS & USAGE Always ensure that logo is reproduced at 100% aspect ratio for both height and width. MINIMUM SIZE LOGO PLACEMENT Always ensure that logo is readable. Do not place directly on an image where there is not enough contrast or if the image is busy. Changing Lives Learning Trust 12
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