BRAND GUIDELINES
The purpose of these guidelines is to explain the use of the new brand style for God for All and to reinforce consistent application of the visual elements in all communications. This includes publications, advertising, promotional material, internal and external communications and all other marketing materials, both online and offline. Introduction Definitions Visual Identity An umbrella term not only for the God for All logo but how any branded item looks and feels. Branding A look and feel created by consistent application of the logo and design. Pantone Corporate brand name for a universal colour specification. CMYK breakdown C = Cyan, M = Magenta, Y = Yellow and K = Black. A four colour breakdown of a specified colour will be shown in percentages from 0% to 100%. This is when a colour has to be reproduced when printing full colour communications. RGB breakdown R = Red, G = Green, B = Blue The three colour breakdown is used when specifying colours for screen communications such as a website. An RGB colour is shown using a range between 0 and 255. Mono Single colour. Clear space The exclusion zone around the logo or icon - where no text is allowed. Font A set type of one particular style and size. Body copy A term for the main ‘typeset block’ of text found on a page. This is typically found under a heading. God for All
The Logo The God for All logomark uses four interlocking leaf shapes or quatrefoil to represent each of the themes. The word quatrefoil means “four leaves”, from Latin quattuor, four, plus folium, a leaf. Quatrefoils are found in art, architecture, heraldry and traditional Christian symbolism. The interlocking leaf shapes use the theme colours to create a white cross at the centre. This emphasises that God is at the heart of the vision refresh. The combined shapes make a complete logomark which signifies wholeness and completeness. The leaf shapes represent growth, vitality and perfection. The God for All logotype uses a sans-serif typeface. The word ‘God’ is a larger point size and reemphasises the key message that God is at the heart of God for All. ARTWORK The logo can be downloaded in various formats from www.godforall.org.uk/branding Standard Logo Reversed Logo GodforAll Landscape Logo The reversed logo should always appear on the purple background. GodforAll Reversed Logo Landscape BRAND GUIDELINES
C10 M40 Y75 K0 R209 G160 B93 HEX #D1A05D Pantone 714 Orange Colours C75 M75 Y40 K30 R71 G66 B91 HEX #47425B Pantone 5265 Purple C60 M0 Y40 K0 R133 G194 B173 HEX #85C2AD Pantone 319 Aqua C5 M70 Y0 K0 R202 G111 B168 HEX #CA6FA8 Pantone 183 Pink C45 M0 Y85 K0 R166 G201 B97 HEX #A6C961 Pantone 366 Green You can use these colours in tints as well. Please ensure that readability is maintained should text and other elements are placed over the top of tinted areas. Welcome Welcome God for All
Logo Usage 35mm For print the minimum size for the logo is as follows: A5 and below 35 mm A4 40 mm A3 50 mm A2 and over 60mm The logo should never be reproduced at a size less than 35mm wide. EXCLUSION ZONE The ‘exclusion zone’ is the clear space that surrounds the logo. To ensure that the logo remains clear and has impact, nothing should ever appear inside the exclusion zone. The exclusion zone around each side of the logo should be equal to the height of the G in God. LOGO PROPORTIONS & USAGE Always ensure that logo is reproduced at 100% aspect ratio for both height and width. MINIMUM SIZE GodforAll BRAND GUIDELINES
Sub Brands An important part of the God for All branding is the sub brands. The four themes’ logomarks use icons within the leaf shapes. The icons are: Follow Daily – heart, Care Deeply – hand, Speak Boldly – speech bubble and Tread Gently – world globe. Each theme is associated with a colour – pink, green, orange and blue. ARTWORK The sub brands can be downloaded in various formats from www.godforall.org.uk/branding God for All
Carnero - Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !ӣ$%^&*()+ Carnero - Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !ӣ$%^&*()+ PRIMARY FONT The primary font used in the God for All branding is called Carnero. This font is available in various weights and can be used for both headings and body text. Typography Light, Light Italic Book, Book Italic Regular, Italic Semi Bold, Semi Bold Italic Bold, Bold Italic Black, Black Italic Carnero is available in the following weights: { SECONDARY FONT Montserrat can be used were the primary font is not available. This font is available in various weights and can be used for both headings and body text. Point of contact for the typeface usage please email Communications@CarlisleDiocese.org.uk Montserrat - Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !ӣ$%^&*()+ Montserrat - Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !ӣ$%^&*()+ Regular, Italic Semi Bold, Semi Bold Italic Bold, Bold Italic Extra Bold, Extra Bold Italic Montserrat is available in the following weights: { Available free from www.fontsquirrel.com/fonts/montserrat BRAND GUIDELINES
Typography SECONDARY FONT Libre Baskerville can be used to add variety for headings - do not use this font for body text Libre Baskerville ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !ӣ$%^&*()+ Libre Baskerville ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !ӣ$%^&*()+ Regular Italic Bold Libre Baskerville is available in the following weights: { Available free from https://www.fontsquirrel.com/fonts/libre-baskerville CHAPTER HEADING This is a heading Subheading Ro es magnia nos deste ea accus dolorum endi bero dolupta epellor eperum repudis ut quunt earumque asperio necabor iosapid quiaes audi quist, volupti nctotatum esequam facerest, odit lit, officitiis etum aut aut volest, electotas essit, aut re vel min rerferferunt odipsa quae vent eariosam, comnisit volorendi rehenim rem et quiatur aspienis vendici istion res eum laut reperit quates dem eument laturio. Nam reicium re necatempor sit pera dolupti to bla idelique nusant ellabore volupta conetur, ipsunto eria inum que quodisit poratet hilleni hillupt atiore voloressint, conempos volupienda a voluptur molorion cum harciust rerunt qui remquatum il. Ipsunto eria inum que quodisit poratet hilleni hillupt atiore voloressint, conempos volupienda a voluptur molorion cum harciust rerunt qui remquatum il. 9pt LIBRE BASKERVILLE 24pt CARNERO BOLD 14pt CARNERO BOLD 9pt/13pt CARNERO REGULAR Typography Examples 9pt/13pt CARNERO BOLD 2pt RULE ABOVE & BELOW Earumque asperio necabor iosapid quiaes audi quist, volupti esequam facerest, odit lit, officitiis. 9pt LIBRE BASKERVILLE ITALIC God for All
WEBSITE GUIDELINES The website should tie in with printed media as closely as possible, to reinforce God for All visual identity. The website should use the Montserrat for headings and body text. Libre Baskerville can also be used to add varierty for headings. For accessibility purposes it is necessary to ensure that there is sufficient contrast between text and the background. The font size should be resizable to allow people with limited vision to easily change the text size. The default size should be one that is aesthetically correct, allowing for a reasonable amount of information to be displayed at once but is still readable by the majority of people. Font decoration should be kept to a minimum. To emphasise text it should be emboldened rather than italicised, and underlining should only be used for links. Links should be underlined wherever possible and visited links should change colour. EMAIL COMMUNICATIONS Rather than use Carnero for email communication (which is unlikely to available on a recipients computer) it is best to use Arial. PRINTED MATERIAL GUIDELINES Any printed media should use the typeface Carnero. Body copy should be no smaller than 8 point, but ideally 9 or 10 point in either the Light or Regular weight. Heavier weights (Semi Bold, Bold, Black) can be used to emphasise small amounts of text but should not be used excessively within body copy. Print Use Online & Screen Use
www.godforall.org.uk V1.0 Feb 2021 “Releasing the whole people of God for the whole mission of God for the transformation of Cumbria in the name of Jesus.”
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