God for All - Branding Guidelines

The Logo The God for All logomark uses four interlocking leaf shapes or quatrefoil to represent each of the themes. The word quatrefoil means “four leaves”, from Latin quattuor, four, plus folium, a leaf. Quatrefoils are found in art, architecture, heraldry and traditional Christian symbolism. The interlocking leaf shapes use the theme colours to create a white cross at the centre. This emphasises that God is at the heart of the vision refresh. The combined shapes make a complete logomark which signifies wholeness and completeness. The leaf shapes represent growth, vitality and perfection. The God for All logotype uses a sans-serif typeface. The word ‘God’ is a larger point size and reemphasises the key message that God is at the heart of God for All. ARTWORK The logo can be downloaded in various formats from www.godforall.org.uk/branding  Standard Logo Reversed Logo GodforAll Landscape Logo The reversed logo should always appear on the purple background. GodforAll Reversed Logo Landscape BRAND GUIDELINES

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