God for All - Branding Guidelines

WEBSITE GUIDELINES The website should tie in with printed media as closely as possible, to reinforce God for All visual identity. The website should use the Montserrat for headings and body text. Libre Baskerville can also be used to add varierty for headings. For accessibility purposes it is necessary to ensure that there is sufficient contrast between text and the background. The font size should be resizable to allow people with limited vision to easily change the text size. The default size should be one that is aesthetically correct, allowing for a reasonable amount of information to be displayed at once but is still readable by the majority of people. Font decoration should be kept to a minimum. To emphasise text it should be emboldened rather than italicised, and underlining should only be used for links. Links should be underlined wherever possible and visited links should change colour. EMAIL COMMUNICATIONS Rather than use Carnero for email communication (which is unlikely to available on a recipients computer) it is best to use Arial.  PRINTED MATERIAL GUIDELINES Any printed media should use the typeface Carnero. Body copy should be no smaller than 8 point, but ideally 9 or 10 point in either the Light or Regular weight. Heavier weights (Semi Bold, Bold, Black) can be used to emphasise small amounts of text but should not be used excessively within body copy. Print Use Online & Screen Use

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