KENDAL VISION - INSPIRATION FOR CHANGE IN KENDAL

ISSUES Recruitment – locally there is 1.8% unemployment – nationally it is 4.1%. Kendal needs to grow the tourism £ - stop being just a gateway or haven for ‘potterers’ on a wet day. Lack of commercial or workshop space for business or start-ups. CULTURAL ASSETS The fine urban grain, charming alleys, yards and places to explore, as well as an emerging range of independent shops & cafes. The River Kent – a great focal point underutilised. Strong draw to the town – residents’ loyalty and returners. Great transport links – you can be in London in 2hrs 38 mins. ACTIONS Make more of the focus on the river – compare Amboise in France. Encourage high-end restaurant offers into the arts quarter. Encourage food based festivals – excellent local provenance. Improve the public realm. Address opportunity sites. QUOTE FROM WORKSHOP PARTICIPANT (FRIDAY 4TH OCTOBER 2019) “Throughout all of the town, aesthetics are important.” WALKABOUTS LOCAL ECONOMY, HERITAGE & TOURISM KENDAL VISION 2020 | THE EVENT THAT CHANGED KENDAL 144