KENDAL VISION - INSPIRATION FOR CHANGE IN KENDAL

THE PROCESS Kendal Futures understand that Kendal has much to be proud of, yet the town still has many challenges. This led to the commissioning of Kendal Vision, in order to highlight the problems that do exist, explore aspirations and establish a positive mandate and starting point for change. The project began well before the launch, with Kendal Futures creating the brief in response to the challenges the town faces. Their board members, along with several of the town’s larger employers, raised awareness of concerns and the need for change. The early work by the commissioned team involved individual meetings with key stakeholders in the town. These included Kendal College, Gilkes, James Cropper, Lakeland, Kendal BID, councillors, local businesses, schools, community groups and others. The project team, working closely with Kendal Futures, already had excellent local knowledge, but undertook background reading of existing and emerging strategic documents. The community planning process was based on well established techniques, which enabled everyone to consider the ‘Problems, Dreams and Solutions’ that would inform a Vision for Kendal. KENDAL VISION 2020 | THE PROCESS 17