KENDAL VISION - INSPIRATION FOR CHANGE IN KENDAL

“It’s a working town. There is huge potential for it to do better, it’s underselling itself.” LOCAL ECONOMY QUOTE FROM WORKSHOP PARTICIPANT (OCTOBER 2019) Supporting the local economy is essential to Kendal’s sustainable future. There are opportunities to diversify the economy and support small and medium sized businesses and start- ups, including artisanal and making enterprises around the town centre. Certain key moves are possible over time to accommodate the relocation of larger scale and high impact businesses to more suitable edge of town locations, unlocking mixed-use development opportunities closer to the town centre. The migration of businesses to edge of town locations must be linked to reducing impacts, uplift of employment, and housing provision in the town centre. Kendal must support existing businesses and welcome new ones. Listening, and understanding their needs is paramount to inform future change. High quality, affordable new homes in walking distance from the town centre are needed to attract future employee talent who will sustain Kendal businesses. A vibrant evening economy and a strong cultural offer are essential to encourage both young and talented people to work and live in the town. 7 THEME PRINCIPLE KENDAL VISION 2020 | THE VISION 37