KENDAL VISION - INSPIRATION FOR CHANGE IN KENDAL

“Kendal hasn’t got the houses we can afford.” HOUSING QUOTE FROM WORKSHOP PARTICIPANT (OCTOBER 2019) A bold and sustainable housing offer is required for Kendal to embrace a new generation of workers and their families. This must reflect all sectors and levels of affordability, as well as rental and self build. Housing in Kendal is expensive and in high demand. The provision of affordable, energy efficient homes for young people and young families, particularly in the town centre, is key to meeting local need and attracting and retaining a younger generation to Kendal, who will supply the workforce for local business and services. Kendal needs to provide housing for a balanced, diverse population of all ages to live, work and spend time in the town centre, stimulating a circular and local economy. Like the best of the old, new housing provides an opportunity to develop a highly sustainable and contemporary vernacular, creating the future sense of place for Kendal. Kendal must deliver desirable, affordable housing for employees and their families, convenient to the town centre. 8 THEME PRINCIPLE KENDAL VISION 2020 | THE VISION 39

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