KENDAL VISION - INSPIRATION FOR CHANGE IN KENDAL

“There could be walking trails from Kendal, mountain biking, make it the starting point of a family adventure.” QUOTE FROM WORKSHOP PARTICIPANT (OCTOBER 2019) KEY TO THE LAKES Kendal has a beautiful, strategic location on the edge of the Lake District. However, despite some excellent initiatives, Kendal fails to take full advantage of its unique attractions, which could draw in the visitors currently bypassing the town. Kendal lacks a good enough town centre experience and sufficient variety of overnight accommodation to entice visitors to stay in and enjoy the town. However, with a strong Vision and coordinated investment and action, the opportunity now exists for Kendal to realise its potential and change from a ‘gateway to Lakes’ into a destination in its own right. The town needs to develop as a destination in its own right, rather than a stop on the way to the lakes. This requires excellent connections to the lakes, a wide choice of accommodation for visitors and investment in a high quality and distinctive town centre public realm. 11 THEME PRINCIPLE KENDAL VISION 2020 | THE VISION 45