6 KENDAL VISION | OPPORTUNITY SITES PURPOSE Kendal Vision is driven by a desire from the town’s employers to secure Kendal’s future success and prosperity. Building on the Kendal Vision consultation completed in 2020, this study looks at several sites to understand their potential development opportunity. The sites identified are primarily town centre, brownfield sites. These could offer a new type of urban living for Kendal residents and provide much needed housing while preserving the sensitive surrounding landscape from detrimental and unsustainable development sprawl. The study has been informed by high level financial appraisals that provide indicative value for the developments, strategic level commercial advice and opinion on potential investor interest. The detail of this is set out in an appendix and will be shared as required. As the project has evolved, it has been developed collaboratively with input from stakeholders, landowners, and the local authority. A series of workshops has been held throughout the process, with feedback directly shaping the emerging masterplan studies. As already established in the Kendal Vision document, Kendal has a fantastically rich and unique townscape unlike any other town. Any new proposition must sensitively respond to these characteristics and establish a consistent narrative that ensures sustainable contemporary placemaking. This study starts with an overview of Kendal’s unique characteristics, before setting out a narrative for future development. The development appraisals include illustrative housetypes and masterplan studies. At the end of the report, is a series of recommendations on how to take this further. While the study takes a comprehensive approach to each site, its scope does not extend to a holistic assessment of cars, transport, and parking — issues recognised as major challenges for Kendal. The site studies and contextual housing typologies provide a more granular response to mobility, embedding sustainable placemaking principles that reduce reliance on car ownership and encourage more sustainable, healthy lifestyles. We acknowledge that further work on transport and parking will be required as the project progresses. Station causeway, view towards the castle Branthwaite Bow, an active high street setting Blackhall Road, a town centre dominated by parking
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