Lancaster University Management School - 54 Degrees Issue 11

26 | THEKEYS TOA SUSTAINABLE FUTURE Transnational corporations operate across the globe, with their connections and supply chains linking organisations in diverse sectors andmany countries. Professor Jan Bebbington, Director of the PentlandCentre for Sustainability in Business, explains how these ‘keystone actors’ can forge the path for others to follow, and have amajor impact on protecting the planet.