FIFTY FOUR DEGREES | 3 Diversity pays There is awell-recognised problemwith a lack of diversity in private equity firms, which are renowned for beingmade up of a small group of homogenous – predominantlymale – individuals. 6 Don’t be a bad influencer Social media influencers can have audiences in the millions, and they use their sway over followers to promote and endorse products. In this issue... 38 Forget the free lunch As governments worldwide continue to grapple with the economic effects of the Covid-19 pandemic, Gerry Steele sets policy response options within the context of a familiar refrain – There is no such thing as a free lunch. Learning to level up The Work Foundation’s Melanie Wilkes looks at changes needed to improve access to lifelong learning opportunities. As we progress through the roadmap out of lockdown, many of us our are turning our attention to the economic impacts the pandemic will likely have over the months and years to come. 42 4 Learning while leading Leaders can often find themselves in leadership roles with little prior experience or training to prepare them to take charge. Dr Paul Irvine explains how there is still much leaders can learn while leading. 18 Lovewhere you live, not just where you visit If you have an attachment to a place, then you are more likely to do more to protect it. 10 Be thebest brand that you canbe In the digital age, brandsmust approach the task of building their prestige in awhole newway. 14 In need of more than just entrepreneurial spirit Entrepreneurship is increasingly seen as a potential vehicle for women’s liberation in the Global South. 34 The keys to a sustainable future Transnational corporationsoperateacross theglobe,with their connectionsand supplychains linkingorganisations indiversesectorsandmanycountries. 26 Parasites or a symbiotic relationship? The Australian government’s decision to introduce legislation that would force platforms to pay publishers for carrying their content made global news as Facebook blocked all news from its site in the country. 30 Foreword We pride ourselves in Lancaster UniversityManagement School on the depth andwide scope of our research and engagement activities, and this edition of Fifty Four Degrees once again showcases that breadth of expertise and its relevance to thewider world. 22
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