Lancaster University Management School - Marketing

DFOARNGER SALE Running an enterprise in a stable environment can be hard enough. Operating in a favela – a Brazilian slum or shantytown where drug gangs are dominant and shootings are an everyday reality – is something else. How can it be possible to run a business that actually makes money? Dr Josi Fernandes went to meet some of the world’s most resourceful entrepreneurs in Rio. 4 |

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