FIFTY FOUR DEGREES | 23 22 | With every product that goes tomarket – from fruit & vegetables to aeroplane parts – therewill bewaste in the production cycle as demand is over or under-estimated. Forecasting research conducted by Professor JohnBoylan, and his colleagues in the Centre forMarketing Analytics andForecasting, is providing insight into how thiswaste can be reduced, and howmanufacturers, wholesalers and retailers can better estimate demand for their products. FORECASTING FORALESS WASTEFUL FUTURE
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