16 | Family businesses canmake great use of their histories to build a customer base and gain advantages against their competitors. Dr BingbingGe and ProfessorAlfredo DeMassis showhow firms can use the past to their benefit – even if previous generations had no involvement in the present-day companies. LETUS TELLYOU ASTORY…
RkJQdWJsaXNoZXIy NTI5NzM=