FIFTY FOUR DEGREES | 25 Drivento International Expansion There has been a rise in international expansion by firms based in Sub-Saharan Africa. As part of his doctoral research in Lancaster University Management School, Dr DavidOludotun Fasanya interviewed senior executives to explore why these firms are exploring new horizons. He discovered that assumptions based on evidence from other, more-often studied regions cannot always be applied to different cultures and economies.
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