Lancaster University Management School - 54 Degrees Issue 15

FIFTY FOUR DEGREES | 45 Images of artificial intelligence (AI) can lead us to think of giant leaps forward in technology, and of humans being replaced by robots in theworkplace. But formany businesses, that future is already here, and AI is becoming more commonplace, but with less radical impacts than might be imagined. Professors James Faulconbridge and MartinSpring look at the challenges andmisconceptions facing professional services firms as they look to adopt AI into their processes, and how itmight help them expand to newhorizons.

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