Lancaster University Management School - 54 Degrees Issue 18

10 | If we are to mitigate against climate change, each of us needs to contribute. But are we, as individual consumers, willing to pay a premium for products that can help make a difference? Dr Anita Schiller and Professor Dakshina De Silva examine how much extra people are happy to fork out for goods that are better for the planet. WHAT PRICE A GREENER PLANET?

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