FIFTY FOUR DEGREES | 27 Across the Global South, there are women from less privileged communities who work hard to earn money that can make a major difference to their families. And yet, their businesses do not always reach their full potential. Dr Uzair Shah outlines his work in Pakistan and Ghana to explore how these entrepreneurs might use social media to expand their businesses and reach new customer markets, boosting their income and helping themselves and their families progress. Using social media to bridge inequalities
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