Witches are not merely figures from history or myth. Centuries after the Pendle Witch Trials took place a handful of miles from Lancaster University, and far from the pages of fantasy and fiction, they are alive and well on social media. PhD researcher Sophie James investigates the WitchTok phenomenon, and discovers how the marketplace has managed to commercialise such practices outside of the norm for hundreds of years. 42 | It’s Witchcraft
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