22 | It is all too easy to think only of the negatives when it comes to cyber security measures. But rather than just offering protection against infiltration and the prevention of data breaches, these evolving technologies provide the opportunity for businesses to develop new products, reach fresh markets, and take more risks – if only they approach it in the right way. Professor Daniel Prince outlines how a proactive approach can yield positive dividends. Cyber security offers innovation, not just protection
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