Lancaster University Management School - 54 Degrees Issue 20

FIFTY FOUR DEGREES | 15 Eden Project Morecambe offers the potential to revitalise the town and bring new tourism opportunities to the region. But for it to be a long-term success, many factors need to be properly considered. Professor Radka Newton explains her work with local and regional government and businesses on the I-Connect project, looking to ensure that plans are made with proper public insight, and encompass all relevant aspects – especially how people get to and from the new attraction.

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