Changing attitudes and behaviours with the Plastic Packaging in People's Lives project Not the enemy ISSUE 21 Lancaster University Management School | the place to be Taking the spotlight off consumer behaviour 26The customer point-of-view 10Seven steps towards sustainable packaging 18 FIFTYFOUR DEGREES FIFTYFOURDEGREES Fifty Four Degrees is the magazine of Lancaster University Management School. Situated on the 54th parallel, at LUMS you'll find an international, long established and ambitious community. We’re quadruple accredited and world-ranked. Research is at the heart of our success and informs our teaching, pushes boundaries and transforms lives. Our collaborative approach and access to cutting-edge knowledge makes us a beacon for top-talent; the place to be. © Lancaster University Management School October 2024 The Management School Lancaster University Lancaster, LA1 4YX United Kingdom lancaster.ac.uk/lums To subscribe to Fifty Four Degrees, please visit: lancaster.ac.uk/fiftyfour Lancaster University Management School LancasterManage lancasterunimanagementschool lancastermanagement
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