Lancaster University Management School - Scholarship and Innovation in Management Education

16 Lessons from teaching mixed-sized cohorts Mike Ryder is a Lecturer in Marketing. He currently leads the Digital Marketing pathway on the MSc Advanced Marketing Management programme. His research explores impact of new technologies, and the philosophical relationship between humans and machines. His website is Anna Galindo is a Senior Teaching Fellow in Marketing, and Programme Director for BSc International Business Management. She has more than 10 years’ experience teaching in Higher Education, where she shares industry insights into the use of technology in business, alongside emerging trends in the field.; ; Lancaster Leipzig