NH237 Consulting and WDAD Communications - Research on the future intentions and challenges facing the UK’s employers

The opportunities for the Employer Branding profession have never been greater and neither have the challenges 14 To what extent do you agree with the following statement? I think our Employer Brand will become much more closely aligned with our consumer/institutional brand over the next 12 months. It feels as though there will be increasing convergence between the employer brand and consumer reputation. And the implications of this will vary from organisation to organisation. For some, there may be concerns about TA and recruitment losing ownership of and influence over employer branding messages. For others, this may mean greater investment, greater metrics and greater rigour applied to the employer brand construct. Emerging with an enhanced employer brand from the pandemic, however, will take significant amounts of sensitivity, knowledge and insight of the talent landscape. And such sensitivity and agility is required, because for our employer branding practitioners there are plenty of threats out there. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Completely agree Agree Neither agree or disagree Disagree Strongly disagree