NH237 Consulting and WDAD Communications - Research on the future intentions and challenges facing the UK’s employers

The opportunities for the Employer Branding profession have never been greater and neither have the challenges 15 What is the biggest challenge your Employer Brand faces over the next 12 months? This feels like a fascinating picture of what lies ahead. The themes of either insufficient buy-in or insufficient investment feel linked and we will return to these shortly. Similarly, this investment also extends to not having a large enough team to deliver employer branding. However, perhaps the two most interesting themes coming out of this question relate to competitor pressure and consistency of message. The former feels as much a spur as a challenge. Understanding what the competitor set is doing and saying should be something that an organisation has a topical grasp of. Whilst employer branding messages should be owned by the organisation in question, they need to be delivered predicated on the understanding of the positioning of key sector competitors. Having a consistent message across our organisation Insufficient buy-in from senior leaders Our sector has been badly affected by Covid Insufficient investment We don’t have the resources within our team The pressure of our competitors