NH237 Consulting and WDAD Communications - Research on the future intentions and challenges facing the UK’s employers

The opportunities for the Employer Branding profession have never been greater and neither have the challenges 17 Which part of the Employer Branding journey are you most concerned about over the next 12 months? This feels insightful. Whilst those responsible for the employer brand feel they have control over relatively fixed elements such as attraction messaging, the careers site and candidate communications, there are other aspects of the journey in which they have less confidence. Perhaps the most alarming element of this graph is the 22% of professionals who are concerned about the employee experience their hired candidates will come across when they land in the business. This does not speak to the authenticity of the employer branding work they are delivering if it feels so detached from the actual working reality of their organisation. Slightly more people had concerns too about the role of the hiring manager. I suspect this is a challenge that has faced employer branding owners since the creation of such roles. The employment experience once pleople land An under-delivering careers site Our ATS Candidate communications Mediocre attraction messaging Our candidate experience Our hiring manager’s awareness of the times we’re living in