NH237 Consulting and WDAD Communications - Research on the future intentions and challenges facing the UK’s employers

The opportunities for the Employer Branding profession have never been greater and neither have the challenges 20 Which of the following would be of most benefit to your ability to deliver your Employer Branding objectives over the coming year? Our final question touched effectively on a wish list. What elements would enhance a professional’s ability to better deliver their employer branding objectives over the next year. Whereas some populous answers are perhaps predictable - those touching on a bigger team and more investment - then other responses paint a more interesting picture. Employee stories have emerged over the past 3-5 years as a key means of delivering authenticity and insight into employee experience, particularly via careers websites and social media. At the same time, portraying interesting and real narratives of employees adds to internal pride. And given what many employees are likely to have experienced, either directly or indirectly, over the last year, then the telling of such stories is important in and of itself. By showcasing our own people in our employer branding campaigns and providing video, podcasts, case study content backed by real life work experience for disadvantaged communities, we’re hoping that our ‘We are the Protectors’ brand will have real impact on the future of lives of our future entry talent, or those looking to reskill”. Laura Price A better resourced team A bigger budget Greater agility about generating interesting people stories Greater internal connectivity with culture and internal comms Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%