NH237 Consulting and WDAD Communications - Research on the future intentions and challenges facing the UK’s employers

The opportunities for the Employer Branding profession have never been greater and neither have the challenges 6 “Your employer brand affects your ability to effectively engage, attract, hire and retain talent, so it ’s refreshing to see the level of optimism reflected within this paper & the levels of investment either remaining consistent or increasing. There’s a lot of good talent in the market that ’s been looked after and as a result, will be more loyal and less likely to want to move. Given the power and impact an organisations EB can have, cutting the spend or budget is a counter intuitive measure. Now, more than ever is not the time to stay quiet.” CraigMorgans Global Head of Talent Acquisition, IWG plc It feels as though employer branding is now being valued now as a key organisational tool, which has value and impact both internally and externally, in a way that, very simply, a decade ago would not have been the case. There has been much talk about how an organisation’s employer branding is inextricably aligned to the way it treated its people during the pandemic. And this is perhaps the motivation behind the next graph. To what extent do you agree with the following statement? The impact of Covid means there will not be a huge amount of focus on our Employer Brand over the next 12 months 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Completely agree Agree Neither agree or disagree Disagree Strongly disagree