NH237 Consulting and WDAD Communications - Research on the future intentions and challenges facing the UK’s employers

Future intentions The opportunities for the Employer Branding profession have never been greater and neither have the challenges 8 If resourcing practitioners seem confident about the internal traction behind their employer brand and on-going investment, it’s important, then, to understand what sort of priorities they envisage for it. Of all the various activities that combine to create an employer brand, which are the ones that employers are most likely to be investing in over the next year? The results feel important and very much of their time. The last year or so has witnessed blunt and compelling reminders about how crucial diversity and inclusion is right around the world. And the workplace is certainly no exception. From being the right and important thing to do, through to accessing different talent pools, as well as ensuring that existing talent pools feel able to concentrate on their work rather than their acceptance, diversity is a key area of focus for employer branding investment. There will clearly be areas of crossover and connectivity. Those organisations seeking to reinvigorate their EVP, will be doing it through a diversity lens and the outputs are likely to be articulated via a new careers site. However much we spend on our Employer Brand over the next 12 months, we will probably shift more of this spend towards Social media Our careers site Our referrals programme Reinvigorating our EVP Internal communications Performance metrics D&I initiatives Researching our audiences Alumni communications Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%