NH237 Consulting and WDAD Communications - Research on the future intentions and challenges facing the UK’s employers

The opportunities for the Employer Branding profession have never been greater and neither have the challenges 9 It’s interesting then that more than 20% of survey participants felt that an invigorated EVP represented a key investment priority for their employer brand over the next 12 months. And this was a subject we tried to tease out in more detail. When was the last time you reviewed your EVP? On the surface, responses to this question appear broadly positive. Less than 10% of participants are working in an organisation whose EVP is two or more years old. Everyone else, then, has a much more topical EVP or is about to embark on such a process. Given, however, what has happened across society and the workplace over the last year, then an EVP crafted prior to the pandemic must only have accidental relevance. There can be few people working whose relationship with and perception of their employer (and, indeed, the broader concept of work itself) has remained unchanged over the last year. And such changes can be just as positive as they are negative. Some organisations have gone above and beyond the proposition they deliver to their employees. They have supported. They have cared. They have been present. Others have fallen woefully short. What we expect from an employer and where we expect to work have changed exponentially over the last 12 months. It’s something we’re planning on doing over the next 12 months It’s something we’re doing right now Within the last 12 months Within the last 2 years More than 2 years ago