At TWYD, we support families in business through moments of leadership change. These moments can be obvious, like appointing a new CEO or stepping back from the day to day. But they can also be subtle. Decisions stall. Roles blur. Succession is talked about but not planned. Handled well, they bring clarity and momentum. Handled badly, they unsettle the business and strain relationships. We help families get these moments right, for the business and for each other. We’re part recruiter, part consultant, part coach. But really, we’re a thinking partner. Someone who understands the family behind the business, and how to support the leadership decisions that matter most. David Twiddle Managing Partner Understanding the family behind the business
Bringing clarity to leadership decisions How We Help We help family enterprises bring clarity to leadership decisions. That might mean finding the right person, planning for succession, or helping a team move forward when things feel stuck. We focus on three core areas: Leadership Appointments Getting the right person in the right role, and making sure it sticks. Leadership Succession Helping families step back, step up or hand over with structure and care. Leadership Alignment Creating space for honest conversations when roles, reporting lines or relationships are unclear.
Leadership Appointments Making a key hire is always high stakes. In a family business, it’s even more complex. Success doesn’t just depend on the hire. It depends on what happens before and after. We work with you to define what’s needed, align expectations, and make sure the appointment strengthens the business and fits the family. We recruit: • Chairs and Non-Executive Directors • CEOs, MDs and General Managers • CFOs and C-Suite leaders • Functional Heads (HR, Sales, Marketing, Operations, Finance) • Interim and fractional executives We’re not sector specialists. We’re family business specialists. We work across sectors because what matters most isn’t what the business makes. It’s how the family works. The right person. The right role. The right fit.
Leadership Succession Succession is rarely one decision. It’s a series of conversations. We support founders, boards and rising leaders to think ahead and plan with clarity. We help: • Founders step back without stepping out • Next-generation leaders build confidence and capability • Families assess readiness and identify gaps • Boards shape long-term succession plans • Businesses decide whether to appoint from within or look outside Whether you’re planning now or still working out where to begin, we’ll help you take the next step. Planning for who’s next
“Bringing in a non-family CEO felt like a big risk. TWYD made sure we got it right.” Chair, Fourth-Generation Family Business
Leadership Alignment Even strong teams lose shape. Roles blur. Tensions build. Decisions stall. Sometimes it’s not clear who’s leading, or who should be. We help families and leadership teams reset how they work together. That might mean clarifying roles, addressing what’s not being said, or realigning decision-making after a period of change. We support: • Families and non-family leaders working side by side • Boards that feel unclear or disconnected • Teams struggling with role overlap or tension • Businesses that have outgrown the structure they started with We create space for the right conversations and help you move forward with clarity. When leadership roles get blurred, we bring structure
Quietly effective. Built to last. Our Impact We work quietly, but the impact lasts. Here are just a few of the moments we’ve helped families through: Appointing a Non-Family CEO Helped a fourth-generation manufacturer align the board and appoint its first external CEO. The right choice, without losing family identity. Succession in a Creative Business Supported a founder and two children to navigate succession sensitively. Helped them agree roles, timing and communication. Strengthening the Team Ahead of Exit Helped a family business prepare for sale by building a stronger leadership team, including recruiting key roles, to ensure continuity and value after the family stepped away. Board Sense Check After Change Conducted a calm, confidential review of board dynamics after a period of restructure. Helped the board recognise what was working well and where to adjust.
Who We Work With We work with families at all stages of their journey, and with the people who support them. Founders and Family Leaders Thinking about stepping back, planning succession or preparing for an exit. Boards, Chairs and NEDs Looking to strengthen decision-making or support the next generation. Family Members and Rising Leaders Stepping into leadership, managing change or finding the right role. Whether you’re leading the business or advising the family, we’re here to support the conversations that count. Founders. Boards. Rising leaders.
How We Work Our approach is personal, steady and discreet. We’re not here to push a process. We’re here to help you make the right decisions and make them stick. What to expect: • A calm, clear-headed conversation • No pitch, no pressure • Honest questions and careful listening • One advisor you can rely on • Quiet, thoughtful delivery For many families, the first step is TWYD Clarity™. A short diagnostic to help make sense of what’s going on before any big decisions are made. If others need to be involved – a coach, recruiter or expert – we’ll bring them in. But only when it adds value, and only if they’re trusted. No pressure. Complete discretion.
Step back. See clearly. Move forward. TWYD Clarity™ When the next step isn’t obvious, TWYD Clarity™ is where to start. TWYD Clarity™ is our diagnostic framework. A calm, thoughtful way to step back, understand what’s going on and decide what to do next. It involves: • A confidential conversation with a family leader • One-to-one interviews with key stakeholders • Analysis of where things align and where they don’t • A written report with insights, recommendations and next steps It’s a steady, low-pressure way to make sense of what’s happening and how to move forward.
Why TWYD? We work only with family enterprises. That focus makes a difference. • We understand that leadership decisions affect more than just roles. They affect relationships • We combine head and heart: commercial logic, emotional intelligence and an understanding of family dynamics • We don’t push playbooks. We listen, reflect and advise in a way that fits your family • We support conversations that others avoid. Calmly, carefully and confidentially • We help you make decisions that stick. With clarity, confidence and continuity We’re not here to impress. We’re here to help. TWYD: Talent With Your DNA.
When to Call Us You don’t need a job spec, a fixed plan or a clear brief. Often, the moment to talk is before any of that. We’re most often called when: • Succession is being talked about, but nothing’s been decided • A key hire feels urgent, but no one’s aligned on what’s needed • Roles or relationships are unclear, and something needs to change • A founder is ready to step back, but the ‘how’ feels complex • A new generation is stepping up and needs clarity or support • Tensions are rising between family and nonfamily leadership • The board feels disconnected, or uncertain what its role should be • There’s a sense that something’s stuck, but it’s hard to name These are all leadership moments. If it matters to the future of the family or the business, we can help. You don’t need a plan. Just a conversation.
“Stepping back felt daunting. TWYD helped me find the right role for the next chapter and confidence that the business would be in good hands.” Founder, Family Hospitality Business
Let’s Talk If something’s on your mind - even if it’s not fully formed - we’re here when you’re ready. Email: hello@twyd.co Website: twyd.co Phone: +44 (0) 330 127 1550 Helping families lead with clarity and confidence. It starts with a conversation..
hello@twyd.co | +44 (0) 330 127 1550 | twyd.co Our Guiding Principles
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