10 Video GIVING YOUR ORGANISATION A HUMAN FACE Whether recruiting new talent, or communicating with those already in your employment, video is the most effective way to showcase the very best that your organisation has to offer. We have the capability to shoot videos around the globe, using a range of techniques and styles to create a glimpse into the unique culture and benefits that you have to offer. Video is great for mobile, and importantly, people generally recall 50% of what they see and hear as opposed to the 10% of what they read, therefore the ROI can be significant. It is also great from a Google perspective. And what’s more, once you have the film content it can be edited and used as part of your social strategy and in your advertising campaigns to great effect. We shot this film for North Middlesex University Hospital NHS Trust to showcase their apprenticeship scheme. This short and highly engaging and innovative stop-motion animation for Softcat perfectly sums up the culture and USPs of the company. A three day shoot in Amsterdam and London gave us the opportunity to capture some amazing employee stories to bring Park Plaza’s employer brand to life. This video celebrates how career opportunities and work life balance go hand-in-hand.
RkJQdWJsaXNoZXIy NTI5NzM=