14 Equality, Diversity & Inclusion We succeeded in challenging the perception that bus driving was a maleonly career with our award-winning Women behind the Wheel campaign for Stagecoach London. St Andrew’s Healthcare needed a vibrant brochure to highlight their journey to becoming a truly inclusive organisation. We were able to help them tell their story and highlight their many accolades and awards, including being number one in the Stonewall Healthcare Equality index. We also produced a series of similarly designed advertisements for diversity media. CELEBRATING DIFFERENCES WDAD can help you to understand the perspectives of people with different cultures and experiences. You’ll discover how they perceive your organisation, the barriers to engagement, and what they want to hear about you. We’ll help to make you more attractive and inclusive as an employer, enabling you to attract and hire the best talent from the widest pool, and then making sure that they feel like they belong by fostering a culture of respect and giving everyone a voice. And it’s not just about the overall strategy; we help at the tactical level too. For example, making the language of your job listings more inclusive. Or ensuring your website is accessible to visitors who are neurodivergent. Some of our initiatives addressing gender inequalities have been recognised nationally, as well as being highly successful.
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