EVP & Employer Branding ENHANCING YOUR REPUTATION We can help identify, communicate and manage your reputation as an employer. It’s a research-led strategic exercise that could take the form of employee surveys, in-depth interviews, focus groups, competitor benchmarking and market analysis that in simple terms helps us to understand everything that matters to employees at work; it’s what makes you ‘unique’. This is your Employer Value Proposition, and once agreed, our awardwinning creative team will use this as the foundation to help visualise and articulate it through your employer brand. We will make sure that everything you say, at every touch point of the candidate journey from initial attraction right the way through to induction and beyond will be consistent, impactful and built on fact. Based on three core values of Become your Best, Make Friends and Have Fun, we developed the ‘Hungry For’ employer brand for Pizza Hut which has been used by their equity and franchise businesses across the UK and Ireland. For Frimley Health NHS Trust we undertook internal and external research to develop an EVP and a distinct employer brand which was rolled-out across their website, advertising collateral, brochures, and a wide range of internal comms material. 4
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