9 Social Media Our award-winning 12 month social media campaign featuring Ferne McCann resulted in a 30% increase in applications from females wanting to become Bus Drivers. ENGAGING WITH YOUR AUDIENCE To help grow online followers and build online reputations and employer brands, we create social engagement plans and produce regular content and collateral assets for clients to use across their own organic posts on LinkedIn, Facebook, Instagram, X and other social channels. We also use key social networks, Google Adwords and Google Display Network remarketing in our advertising strategies. Using AI tech, we assess skills, job titles, experience, education and qualifications, search behaviour, interests, and other contextual data points to serve creative adverts to highly relevant passive candidates. Our bespoke social media advertising campaigns typically run for up to a month, and uses behavioural and contextual targeting to generate a highly relevant and high quality response.
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