The Employer Branding and EVP landscape today 12 Our follow-up question provided additional clarity around this point. We asked people about the pace of change happening around their organisation and the employment experience it provided, and whether this impacted on the pace and agility required of EVP solutions. This, we feel, is important. The EVP process, in a desire to be robust, inclusive and comprehensive, can become elongated. It can simply take too long. Months and months can pass between original research and the EVP conclusions born out of this research. Because of the volume and pace of changes impacting employer, competition set and market, the relevance and validity of such research will diminish the longer this process goes on. We touch earlier on how much and how often the market has changed since Covid. If an EVP and its Employer Branding communications is predicated on outdated research, then it will be a reach for such communications to be anything other than outdated themselves. To what extent would you agree with the following statement? Because so much is changing around our employment experience, we need EVP solutions to be done at a pace to sum up the times we’re living in. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strongly disagree Disagree Neither agree nor disagree Agree Completely agree “Forging future EVP/EB solutions demands a swift, flexible and adaptable approach. Procrastination not only hampers progress but also jeopardizes the positive impact of any EVP/EB, underscoring the crucial need for timely refinement and deployment. To truly excel, organisations must liberate themselves from isolation, objectively benchmarking against competitors and avoiding any overly optimistic self-assessment.” CRAIG MORGANS “An EVP today truly needs to be embedded properly with your internal stakeholders for its potential to be truly realised. It can’t sit still either - once you have done the first round, then every year you should be validating it, refreshing it and making sure it moves with the market. Only then will you always have a current EVP.” CLAIRE DE SOUZA
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