The Employer Branding and EVP landscape today 13 Much of this research, either directly or indirectly, touches on the journey and trajectory of the EVP. We asked our survey participants about the desired direction of their current EVP over the next 12 months, regardless of whether this was likely to formally change or not. The results were both interesting as well as being slightly frustrating. For most EVP owners and managers, it feels as if there is work to be done. Just 7% feel their EVP, in its current state, is where they would like it to be. (Which is an interesting percentage, given that 33% of survey participants had reviewed their EVP within the last 12 months). Regardless of whether we intend changing it right now, I feel our EVP needs to become more... 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Other (please specify) Outward looking Employee focused More purpose driven It's about right where it is Dierentiated Community focused About belonging Ambitious Forward-facing Inclusive Confident Empathetic
RkJQdWJsaXNoZXIy NTI5NzM=