The Employer Branding and EVP landscape today 17 Perhaps such benchmarking could take learnings from other internal stakeholders. What our survey touches on is a clear desire for the EVP to be more holistically considered within an organisation, more aligned with consumer and institutional brands. One of the criticisms of EVP work in the past, has been an absence of internal application and presence. Although constructed through insights gained via internal employee populations, the EVP can often be used purely as an attraction device. The essence and DNA driving career site and recruitment messaging. In some cases, it is used to influence the candidate experience, so that applicants are exposed to consistent messaging from application through to offer. However, this is often the full extent and reach of the EVP. It is often simply left at the front door. It is rarely the source of internal communications, despite the obvious logic of continuity between what a candidate hears by way of attraction and what they are exposed to on joining. The response to our question below suggests there is a real groundswell to see this change. To what extent would you agree with the following statement? I think our Employer Brand will become much more closely aligned with our consumer/institutional brand over the next 12 months. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strongly disagree Disagree Neither agree nor disagree Agree Completely agree
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